Please come join us or invite a colleague to our next ABCD-Harvard University Social Media User Group meeting, Monday, January 25, 12:30 – 2:00 P.M., in the Lamont Library Forum Room; feel free to forward this to appropriate/interested parties and groups.

The Lamont Library requires a Harvard ID; visitors will need to pre-register (added to the library guest list) by contacting Scott Lozier, Michael Byrne, or Nicholas Lamphere. Alternately, please DM or @ reply to @HarvardSocial


New Year’s Resolution: Develop and Implement a Social Media Strategy
Or: How I Learned To Stop Worrying And Love The Tweet…In Just 15 Minutes Per Day*

This month, we will provide an introduction to many current and popular social media tools – including blogging, Twitter, Yammer, LinkedIn, Facebook, YouTube, and Flickr – to help discuss how you (your unit, department, or team) could develop a strategy for the effective implementation and support of social media tools to meet your business goals (read: New Year’s resolution).

Throughout the discussion, we will provide case study feedback from a recent social media training pilot that involved the introduction and implementation of the tools listed above. Please note: the business goals of the pilot group are likely unique, although we will discuss how your audience, content, team/individual responsibilities, tools, and workflow should all be taken into consideration before attempting a successful social media strategy.

There are currently many roadblocks to the successful research, development and implementation of a social media strategy; we hope the takeaway from this meeting is a roadmap – with shortcuts – for how you could reach your individual business goals. Additionally, we will be providing resources on the tools discussed, how to integrate each into a cohesive strategy, and how to communicate the value (and real cost) of social media.

* impossible


We will live-tweet at #HarvardSocial03, but you will need to pre-register laptops for wireless internet access: https://autoreg.fas.harvard.edu/


When:
Monday, January 25, 12:30 – 2:00 P.M.

Where:
Forum Room, Lamont Library (http://bit.ly/lamont_library | wheelchair accessible)
The Lamont Library requires a Harvard ID; visitors will need to pre-register to be added to the library guest list (contact Scott Lozier, Michael Byrne, or Nicholas Lamphere). Alternately, please DM or @ reply to @HarvardSocial.


We hope to see you there!


ABCD-Harvard University Social Media User Group
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